Our waqf model is all about secure, safe investments that carefully grow your charity, while helping you reap the blessings of helping vulnerable people year after year. We started out as a subsidiary of Human Appeal which has more than 30 years’ experience in sadaqah jariyah and sustainable development. Our story, which began in 2023, took that one step further, ensuring your initial investment is sustainable too.
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We never

Touch your initial investment
it stays as an investment, and, like all waqfs, is considered owned by Allah, an amanah that we do not take lightly.

Change the sector that you invested in
If you choose to donate your profits to water projects, they will always go towards water projects, forever.

Invest in non sharia compliant assets
or carry out any projects that participate in haram.
Reasons to trust us

Investment committee
An investment committee, made up of scholars in Islamic finance, oversees all our investments.

Funded by you
We never take money from governments, and are funded entirely by you, our supporters.

Directly implemented
All our projects are carried out by Human Appeal, which we’re a subsidiary of.

Not for profit
Our work is never for profit and always guided by the Islamic principles of justice and compassion. Our ultimate goal is to please The Most Merciful by fulfilling our duty to humankind.Card text goes here…